Rio Communities City Hall

RIO COMMUNITIES — In an effort to shine a new light and bring economic development and residents to the city of Rio Communities, the council has adopted a new city slogan — Spectacular Views, Endless Opportunities!

Ralph Mims, president and CEO of Palmetto, LLC, who contracted with the city in October to provide economic development consulting, said he, Rio Communities City Manager Marty Moore and other city staff helped with developing the new slogan.

“We came up with a wonderful city slogan — tagline if you will,” said Mims. “Once we put together a logo, we’ll put that together with the slogan.”

Mims, who retired as the economic development manager for the village of Los Lunas last year, said a new slogan and logo is a good tool to have for marketing the city and economic development.

“We have some beautiful views here in Rio Communities, and we certainly have endless opportunities,” Mims told the council. “There’s a lot of potential for the city to grow. We need some good marketing tools as I go out to try and recruit new businesses.”

Newly-appointed and outgoing Rio Communities Councilor Robert Chavez applauded Mims and the city staff for the new slogan, saying it’s a positive reflection of the city.

“It’s simple, it’s catchy, and people will tie it to the city,” Chavez said. “I think it’s really important for us.”

Mims said a good slogan helps identify a city and its strengths. He told the council the new slogan needs to be put everywhere, including the website, in advertisements and on vehicles.

Councilor Jim Winters agreed, saying, “We talked about this in the workshop, and we think it’s a great way to go.”

Mayor-elect Joshua Ramsell said he believes it’s important for people to know the city’s deputy clerk, Amy Lopez, was instrumental in coming up with the slogan.

“I think it’s fantastic,” Ramsell said.

In other business, the council recently:

  • Approved allocating $60,000 for a city-wide street light proposal…
  • Unanimously approved waiving the business license fee of $35 for 2022. Councilor Peggy Gutjahr said this was to help local businesses recover from the economic downturn the COVID-19 pandemic had on local businesses.
  • Approved paying the Mercer Group $7,500 to go back out and recruit fire chief candidates.
  • Approved its 2022 official holiday calender
  • Scheduled city cleanup dates for 2022 on the third Saturday of each month except for December
  • Declared the home at 403 Vista Hermosa St. dangerous as it has burned down, and has accumulated weeds, rubbish, wreckage and debris. The resolution approved states the property is a “menace.” The city has contacted the owner of the property, and they have agreed to pay the city $200 a month until full reasonable payment has been recovered for the city to remove the burned-down building and debris.
  • Accepted the resignation of Kuan Tikkum, chairwoman of the city Economic Development Commission.
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Clara Garcia | News-Bulletin Editor

Clara Garcia is the editor and publisher of the Valencia County News-Bulletin.
She is a native of the city of Belen, beginning her journalism career at the News-Bulletin in 1998 as the crime and courts reporter. During her time at the paper, Clara has won numerous awards for her writing, photography and typography and design both from the National Newspaper Association and the New Mexico Press Association.